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In today’s world, simply creating advertisements does not ensure a successful brand. Consumers are tempted by intense competition. Because of this, advertisements must be strategically positioned – at the right time, in front of the appropriate audience. Here, the concept of “media buying” enters the marketing mix. Businesses may have a difficult time competing for a portion of this attention, and sometimes organic promotion is insufficient. By placing the brand’s message in channels with a wide reach, media buying expedites the delivery of the message to the intended audience.
Why Media Buying & Advertisement
Media buying is an important part of the advertising process. It entails acquiring optimal locations, placements, and times to optimize the efficacy of advertisements with specified audiences. To achieve the lowest cost per action, the objective is to purchase placements on channels or platforms that are most relevant to a brand’s audience at times when the largest fraction of the audience is likely to see the ad. Purchasing media includes both traditional and digital channels, such as websites, social media, streaming services, and apps. Traditional channels include television, radio, print, and outdoor advertising, while digital channels include websites, social media, and streaming services. To understand Television TRP to increase CTR to convert lead and understand CPC & engagement ratio, we can be the partner for your media buying solutions.
The Process of Media Buying
The media buying process starts with defining a goal that you want to achieve with it. This can be more page views, better conversion rates, and, as the result, more closed leads. Once you know why and for what you may need media buying, you go through the following stages:
Media buying strategy
Here you allocate the budget, define your target audience, and set the desired metrics you want to achieve with your media buying campaign.
Media planning
That’s time to choose the channels for ad placement, pick the right creatives, and agree on the campaign deployment schedule.
Media placement
This is the central sub-process of media buying, during which you negotiate with publishers or let your media buying software bid on the inventory.
Data collection
Our software collects the publisher’s data and tracks the performance of each media buying campaign.
Data analysis
Our media buying team accesses campaign reports and analyzes the data retrieved, making further decisions based on this information.
Optimization
We apply auto-optimization algorithms based on your goals, or manually optimize each media buying setup.
Lit Digital is a performance-based, full-service firm that provides more than just sales and branding: we are digital savvy & believe in “Performance Marketing.” This necessitates the creation of images that halt the scrolling, words that provoke thought, and marketing strategies that ensure our other expertise are not lost in the digital void. Regarding results creativity, we will get you where you need to go. Consequently, you can return the more essential items.